Why Generation Alpha is Generation Nature

Why Generation Alpha is Generation Nature

Think kids born from 2010 onwards are only interested in digital experiences? Think again.

New research from the UK’s National Trust charity and children’s newspaper First News showed that 76% of children surveyed want to spend more time in nature. But unfortunately a large proportion of parents (63%) are only able to take them once a week or less.

While once a week is better than nothing, lack of proximity to nature (and the cost required for some to get there) means that many children are missing out. Well over a third of the UK’s population—38%—live more than 15 minutes away from green or blue space.

Better lung health and stronger bone density are only two of the physical benefits of getting out into nature, and there are many more indicators suggesting improved mental health.

No wonder around 80% of parents surveyed back The National Trust’s campaign for legislation to make sure everyone can access green or blue space within a 15-minute walk of their homes.

How close to your home is YOUR nearest green or blue space? If it takes less than 15 minutes to get there, you have the most incredible health and wellbeing resource virtually on your doorstep. And if you have Gen Alpha kids who are keen to spend as much time as possible in the great outdoors, follow their lead!

← Older Post Newer Post →

Nature in Focus with Alana Landsberry

Nature in Focus with Alana Landsberry

In our next "Hour in Nature" series, we are delighted to feature Alana Landsberry, an international photographer and the visionary owner (with her husband) of...

Read more
A contemporary way to gather people and celebrate nature

A contemporary way to gather people and celebrate nature

Imagine being invited to dinner by the 19th-century Transcendentalist and author Henry David Thoreau at his self-built cabin on the edge of Walden Pond, surrounded...

Read more
Sunrise exercise and family beach time with Kara Demmrich

Sunrise exercise and family beach time with Kara Demmrich

Anyone who’s a fan of popular Australian TV series, The Block, will probably recognise one half of 2015’s winning duo, Kara Demmrich. She and husband...

Read more
New Laundry Wash: a deep dive into our Ingredients

New Laundry Wash: a deep dive into our Ingredients

What makes our Laundry range so effective? Learn more about our ingredients. Harnessing the natural power of enzymes to effectively eliminate stains and odors. When...

Read more
In harmony with the natural world: Maggie Hewitt’s connection to nature

In harmony with the natural world: Maggie Hewitt’s connection to nature

New Zealand-born Maggie Hewitt was only 21 when she founded her fashion brand Maggie Marilyn in 2016, and began a journey to create an ethical...

Read more
Why composting is more important than you think

Why composting is more important than you think

Changing how we dispose of our food scraps as a society is one of the easiest ways to positively impact the environment.⁠⁠Throwing food scraps (like...

Read more